Once empowered with a copy of their personal data, data subjects get to creatively decide how any beneficial effect of the data could be surfaced and amplified, through careful leveraging of their rights and freedoms.
This could be, for instance, through:
- Pooling slices of their personal data with others’, outside of the original data controllers' control (Freedom of Assembly);
- Sharing the data with scientists (Freedom of Science), to leverage the individual or pooled data and gain a better understanding of this data, its impacts, and possibly extract new insights;
- Sharing the data and these insights with journalists (Freedom to Impart Information and Ideas), to gain further insights and broaden public debate;
- Sharing the data and this broader understanding with artists, in order to reach a wider and diverse audience (Freedom of the Arts);
- Sharing the data and this broader understanding with educators, in order to ensure solutions are found (Right to education).
Note that the Right to Data Protection can itself be leveraged with other data controllers, to chain these effects across the personal data ecosystem. Even in circumstances where all data controllers respect the law, this would help data subjects gain insights that would only be directly accessible to them and not to anyone else. Indeed, two controllers might hold data separately that would be extremely interesting to combine, but it would require additional steps to enable the alignment (e.g. consent of the data subjects themselves).
The data subject might also find other fundamental rights and freedoms useful in leveraging value for their personal data. For instance, through the Right to Property and the Freedom to Conduct a Business, they might decide on their own to engage into commercial transactions around their personal data. It would be particularly important there that they maintain their freedom to disengage from such transactions.